[Motorcycle temperature-resistant and fire-resistant coating market] The showdown between e-commerce and brick-and-mortar stores: only win-win results can coexist

With the Internet + becoming part of the national strategy, the Internet + era has come, and the current e-commerce cannot be said to be the Taobao that Jack Ma can represent , shopping channels on platforms such as Tmall. Internet+ refers to the Internet industry. Some industry experts said that 2015 was the year when traditional stores closed down, and the tide of store closures intensified, and department stores, supermarkets, convenience stores, and restaurants were almost completely occupied. Many traditional department stores and restaurants are also facing the crisis of closing their doors.

From the perspective of the current consumption environment and social consumption awareness, the traditional retail industry is struggling to survive under the impact of e-commerce and peer competition. Faced with the harsh reality of economic downturn and changing consumer habits, the effect of "boiled frogs in warm water" has begun to bear fruit.

At this stage, the retail industry of the entire market is exploring a transformation road that is more suitable for market development on the basis of maintaining its own advantages. The exploration is endless. From the perspective of representative industries, the entire department store industry is in decline, or involves offline and online interactions with e-commerce or overall operations. It can be said for sure that the transformation of online retail is the primary transformation direction of the traditional retail industry.

So, are e-commerce companies "proud"? The author believes that without the competition of ground-based brick-and-mortar stores, e-commerce is not far from death. E-commerce is like a kite in the sky, and brick-and-mortar stores are the strings. In reality, e-commerce is like a prairie fire, burning the "bonus" of the entity for many years. It is emphasized that e-commerce is in the ascendant in China, and it is still in its infancy. We can’t be blind. In western countries, e-commerce has never been dominated by one. business contribution. Little Japan, which is only a strip of water with us, attracts some domestic "elites" to snap up purchases every year, but all payments are made in the store. The Japanese and the so-called domestic "elites" seem to enjoy the pleasant consumption experience brought by physical stores.

Otherwise, why are you rushing to go abroad?

Speaking of which, it is precisely because of China's rapid development, the diversification of consumer demand that has accumulated over time and the selfishness and arrogance of traditional retail channels (businesses). Not living up to expectations, only let the e-commerce companies become so popular all the way.

The Internet has changed life, and e-commerce has also accelerated the upgrading of China's consumption pattern, but "fast" cannot solve all problems!

In today's bloated e-commerce business, there is no bottom-line vicious competition and fake goods are rampant. According to a report released by the China Consumers Association on the eve of "Double 12" last year, among the 93 products marked with relatively large discounts on "Double 11", 32 were still able to sell at a price not higher than "Double 12" on the eve of "Double 12". Over 40% of commodity prices fell instead of rising at the price of "Double 11". "Fake discounts" and fake and inferior products are not uncommon. On the one hand, it is because of the lack of integrity of the merchants.

Leave it alone, there will eventually be laws to abide by, and violations must be prosecuted. E-commerce platform liability issues need to be regulated by laws. The E-commerce Law, which has been drafted, will provide more detailed regulations on the accountability mechanism for e-commerce platforms. The bubbles cover up garbage, the operating costs of e-commerce continue to rise, and the offline initiative turns around, all of which make some unsuitable e-commerce companies peel off naturally in the market competition until they disappear.

Have these problems been seen in traditional retail stores? I believe everyone knows, but the sound is too low, or, or the e-commerce has made him lose his temper.

From the perspective of market development, physical retail stores are an important part of the retail industry, but their importance is far less than in the past. It has become an inevitable choice for Chinese brick-and-mortar retail stores to seek structural and strategic adjustment.

Many people say that the Internet has changed the consumption habits of the general public, and many brick-and-mortar retail stores have closed down. I think this is a complete lie. On the surface, think about how the internet brought down offline? It is relying on low prices and service (orders are delivered to home). But what if offline and online prices are the same, and offline provides more sensory services? I believe that consumers will return to offline. On the basis of ensuring a certain quality, whoever lowers the price, who can provide the best service, who can attract consumers, will gain the initiative in the market.

E-commerce starts on the shoulders of entities. Today, e-commerce is still under strong pressure from "potential", which stems from three aspects: First, the dividends of e-commerce have not been exhausted, and the development of e-commerce has been accelerated with the help of social tools WeChat and Weibo. Yet consumer engagement and regional economic imbalances will persist for a long time. However, from a realistic point of view, the cost of e-commerce is already very high. As long as the physical line is serious, even some operating costs have exceeded the physical storefront. The operating cost is a dividing line, and you will know the ups and downs.

Second: The opposition between e-commerce and brick-and-mortar stores stems from our one-sided cognition and interest drive. Many people are now chanting the physical store economy because the real economy has reached the point where it has to "change". The market environment is changing too fast, and the business mentality of entities is too slow to adapt. It's not that physical stores are not easy to do, it's that users don't get benefits, and users are always loyal to their own interests. Similarly, agents are also less profitable and less people participating, which makes it more and more difficult to do it. Efficient mobilization remember The enthusiasm of stakeholders, online and offline is only a channel, master the characteristics of the established customer group, the rest is only the choice of channels.

Third: Due to policy reasons, e-commerce still has some temporary advantages, such as taxation, which is not yet available in e-commerce companies. Widespread expansion, which also gives e-commerce a certain advantage in commodity price competition, but from the perspective of the later development trend, e-commerce and store merchants will eventually return to fair competition. At that time, once the price advantage of e-commerce is lost, physical stores will have a warm-hearted experience. Service advantages will be highlighted.

In fact, the combination of the two can do better. The real economy has always been dominated by the national economy. In a specific market environment, it has gone through the process of retreating to perseverance, from reflection to counterattack. : In the retail industry, the core of supply-side reform is to launch better products and services that better meet consumer demand and solve the problem of mismatch between supply and consumer demand. This is the same for online and offline.

STG was established in 2002 and is headquartered in STUTTGART, Germany. It is composed of experts from domestic and foreign scientific research institutions. High-tech company, the company has been focusing on water-based inorganic ceramicsPaintThe research and development and application, after more than ten years of promotion, have been highly recognized in the fields of kitchen appliances, beauty tools, motorcycle accessories, medical equipment and other fields.

2015 established in Shenzhen, ChinaShenzhen STG Technology Co., Ltd.. Most of STG is developed in inorganic water-based nano-ceramics.The manufacturing experience has been invested in the field of porcelain plate, which is mainly used in high-end clubs. Interior and exterior curtain wall panels for hotels, shopping malls, hospitals, stations, museums, subways, and high-speed railways.

Si Tujia specializes in the production of curtain wall self-cleaning coatings, fire retardant coatings,Temperature-resistant fire retardant coatings for motorcycles, water-based ceramic coatings for curtain walls, water-based fire retardant coatings and other products, brand guarantee ,trustworthy! Welcome to consult.